2013 Cadillac ATS launched in the Middle East

The 2013 Cadillac ATS has been launched in the Middle East. The all new car marks a significant step for the American luxury car maker in its quest to increase Cadillac's global foot print. With an all new entry level luxury car, Cadillac is setting its sight on a new, younger audience base.
Two engines are being offered at launch - a 2.5 liter 202 horsepower inline 4 cylinder unit and a more powerful 3.6 liter V6, that can crank out 321 horsepower. The V6 unit is also seen in the Cadillac SRX and CTS.
The rear wheel drive 2013 Cadillac ATS is squarely aimed at the global segment leader, the 3 Series from BMW.
Prices for fully loaded versions of the 2013 Cadillac ATS stand at AED135,000 for the 2.5 liter version. The more powerful 3.6 liter engine powered car is cometatively priced at AED175,000.

2013 Cadillac ATS

2013 Cadillac ATS price

New Cadillac ATS wants the premium middle class to gain new customers. Priced sedan starts at $ 33,990 in the United States.

The Cadillac ATS starts in a highly competitive segment and would like the German and Japanese premium models steal market share. He is above all against the BMW 3 Series, Mercedes C-Class, the position and the Lexus IS, which are in demand in the U.S. very much.

Powering the rear-wheel drive Cadillac in the basic version of a 2.5 liter 4-cylinder, which has with 6-speed manual transmission has a base price of  $ 33,990. A version also ranks the 2.0 liter turbo engine, which comes with standard equipment at $ 35,795.

The 2.0-liter turbo can be optionally combined with a 6-speed automatic transmission and four-wheel drive. The automatic is standard then the top model, the 3.6 liter V6 with 320 horsepower that comes to U.S. $ 42 090 and also optionally available with all-wheel drive.

In North America, is the Cadillac ATS in the summer of 2012 at the start, in Europe you have to wait until early 2013. Especially important to the U.S. market for Cadillac sales in Europe will also move the ATS in small quantities because the secondary distribution and marketing / PR activities for a major sales success is not certain enough.

Cadillac SRX 2013

Changes to the bodywork and a new 3.6 liter V6 engine.

It is called "model year 2013" but will go on sale next fall. The Cadillac's SRX luxury SUV, as well as aesthetic updates made ​​to the bodywork, limited to the front grille and the interior, with new color combinations, also features the new 3.6 liter V6 engine of 312 horses-230 kW at 6,800 rpm, and technical equipment of last generation, which the User Experience Cadillac.

The CUE, which is standard, combining information and entertainment from a maximum of 10 mobile devices with Bluetooth, USB, SD card readers and MP, and has an LCD screen with 8-inch proximity sensors and "feedback "tactile. Also new is the renewed Cadillac SRX device that erases the sounds using microphones to detect ambient noise levels and frequencies are processed by a computer, which transmits sound waves compensation thus improving the noise of the passenger.

Series of devices is also part of the "StabiliTrak" for the electronic traction control, which is on all four wheels. The size of the SRX are: length 4,834 mm, width 1,910, height 1,669, up 2,807 mm and the weight is 2,015 kg.