Saturday, May 26, 2012

BMW 320i launched in the Middle East

The BMW 320i is now available in the Middle East. This unveiling follows the launch of the all-new three series which happened a few months ago at the Dubai Autodrome.
Commenting on the BMW 320i’s arrival, Dr. Joerg Breuer, Managing Director, BMW Group Middle East said: 'The BMW 3 Series has been riding the wave of success ever since its launch 37 years ago – in fact, every third BMW sold in 2011 was a 3 Series. It is therefore a very important model for BMW Group, and by adding an additional engine variant, we expect to achieve even greater success.'
This new car is first BMW model to be available with three different lines: Modern, Sport and Luxury.
The new BMW 320i includes iDrive along with an 8.8' or 6.5' screen. There is also an automatic sliding and tilting glass sunroof in addition to BMW EfficientDynamics technology that includes the new Driving Experience Control switch with four driving programmes allowing the driver to choose between sporty, ultra sporty, comfortable and extremely economical driving ECO PRO mode. This feature helps drivers maximize fuel economy by analysing their driving style, thereby enabling them to increase the distance they can travel on each tank of fuel.
The new BMW 320i is now available at BMW Group importers’ showrooms in UAE starting from AED 155,000.

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