2013 Alfa Romeo 4C back to the U.S. market

The last new car Alfa Romeo was officially sold in 1994 in the United States. After that, the Italians moved out of the U.S. business. Now take the long awaited re-entry of Alfa Romeo to the U.S. market forms. Such as "Automotive News" reports, it should be in the first half of 2013 so far.

With its spearhead, the model built at Maserati 4C want to make the Italians, the Americans directly in the heart of their car and convince them of the emotional Italian cars. This they succeeded once before with the Alfa Romeo Spider-round stern, which gained after the movie with Dustin Hoffman leaving examination in 1967 achieved cult status in the United States.

But the awakening will of the emotions with the 2013 Alfa Romeo 4C sports car is only one side of the business. Even if it were possible for. The other consists of hard facts. The repeatedly postponed entry to the U.S. market is dominated by economic imperatives, which must be achieved. Has since formed an alliance with Chrysler, Fiat, seeing those who set the conditions for a successful comeback, however, increased significantly. At the same time it is for the young partnership, the biggest challenge. Thanks to partners at Chrysler dealers for the distribution level, everything is ready.

Fiat's management is hoping secretly that the Alfa Romeo brand in the group can play a similar role, such as Audi within the VW family. Audi provides 40 percent share in VW profits in the U.S. and within the group embodies the technology substrate. With the sporty 4C, the Italian-American community is aimed at customers in the camp of the BMW Z4, Mercedes SLK and Porsche Boxster drivers. On the modular platform of the Alfa Romeo Giulietta and Dogde Dart will then be presented in the second half of 2013, the new Giulia is expected to reach the European market in 2014 America. Currently, the Italians do not tell where they want to build the new Giulia, whether in Italy or the United States. As a favorite is the U.S. production.