Anyone in doubt about the ability to create a convincing image of a manufacturer need only look at the recent efforts of Dodge. After years of car production, the company conducted an overall inspection of their vehicles, many vehicles designed to get the bold styling, quality, exceeding the average level. As a result Dodge has brought a group attracts new customers and sales are significantly improved.
The brothers Horace and John Dodge, began construction of the Motor Company Dodge Brothers in 1914, after a bicycle manufacturing workers and automobile components. Model cars first produced as passenger cars are very popular buyer; was born shortly after the four-door sedan and roadster. In 1917, the car company has developed both trucks. Cars and trucks are used as the Dodge truck and ambulance personnel in World War I.
In short time, Dodge is owned by a banking company and the new owners are then sold to Chrysler Corporation in 1928. Since then, the company gradually grew into a division specializing in trucks and cars. After World War II, for the Dodge truck models such as military Power Wagon, equipped with a Hemi Coronet and Royal Lancer.
The Dart and Dodge models such as Custom 880 helped the company survive in the U.S. market throughout the 1960s. This decade also saw the launch of one of the most typical models of Dodge Charger named. This car's muscular Dodge template-based design and characterized by Coronet car headlights and taillights sink width.V8 318 square inch size was the standard type but buyers are looking for a possible upgrade to 426 square inch Hemi V8 and 425 horsepower. 1970 The company also introduced the pony cars of the fighting vehicles grasslands named Challenger (challenges).
As with other auto manufacturers in the U.S., Dodge fortunes began to slide on the steps in the '70s by consumer tastes change and increased competition. The company was saved before the situation there in the early '80s thanks to loans from the government and the public from the sales of economy cars Omni and Aries (the previous model is a copy of the VW Rabbit car ). The 1984 Dodge has left its mark in the history books with the launch of Caravan models are very popular. Ideal for families and can be seated for 7 people, vehicles Caravan "performance space" has started a whole new vehicle segment - minivan minivan. Early 90s the company had made extremely public admiration when the car hit the Viper roadster is equipped with V10 engine and the new Ram pickup.
Today, Dodge is a division of DaimlerChrysler, the result of the merger between Germany's Daimler (owner of Mercedes-Benz) and Chrysler. Company's product line consists of all types from small trucks and sport utility vehicle SUV to sedan cars and luxury coupe. Car buyers preferred a domestic car companies are so interested in the Dodge to the benefits that brings to customers.
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