Mitsubishi Motors launch like?

During the more than 100 years, Rolls-Royce has always been the first choice of the nobles, who most social wealth, the head of the state apparatus, and a thirsty passion burning longing of those who left.

Mitsubishi, potential members of the world auto industry

During the first two decades of the twentieth century, the history of Mitsubishi constantly marked the creative efforts in design and manufacture cars, starting with the Model-A passenger car. The models marked a major turning point in the historical development of the Mitsubishi - are officially recognized as a potential member of the car industry in the world. By 1918, Mitsubishi successfully built the first truck - a T1 prototype, the car has excellent pass the test the stability and reliability spans 1,000 km.

In 1931, Japanese industry witnessed a "small revolution" in engineering when the first diesel engine was developed and applied in the vehicle - which is the basic fuel injection 450AD directly. Only a year later, Mitsubishi continues to ship the first bus - the B46 - the largest and most capacity at that time. The 30 is considered the golden era when Mitsubishi introduced its turn ideas and products "first" not only genuine but also for the industry for Japanese cars.

In 1946, under the influence of the Allies, most of the industrial conglomerate of Japan were dismantled, including Mitsubishi Heavy Industries - the parent company of car parts manufacturer Mitsubishi. The Mitsubishi Heavy Industries was split into three smaller companies have a significant impact to the car manufacturing operation. The same year, Mizushima was born. This is a 3 wheel car compact, ideal for travel close to, the best fuel economy. Only a few months later, Silver Pigeon built on the principles of practicality and fuel economy, also the factory. It can be said, the car has created a craze personal vehicles in Japan.

This time, with the consequences of the war, the demand for commercial vehicles in Japan increased, but fuel is still an unsolved problem. Mitsubishi bus B1 is indeed an ideal platform for fire trucks and other vehicles. In 1947, Mitsubishi released the continuing bus and the electric motor MB46 R1 - engined bus after the first of Japan.

From the family car ...

In the early 1960s, Japan's economy flourished, people's lives being improved and the personal vehicle ownership has also become an indispensable need. Dream of owning a car for the whole family has come true with the Mitsubishi 500 - model not only confirmed location in the heart of Mitsubishi's domestic consumption but also a warm welcome in Macau Grand Prix.

In 1962, Mitsubishi introduced Minica - a compact 4-seater micro-second period of the gasoline engine, 359cc not only help consumers save a quite a bit about taxes, but also very fuel efficient and extremely durable operation. In 1969, the Colt Galant with aerodynamic design and Saturn SOHC engine Mitsubishi once again help head up a series of awards voted by consumers. In addition to this success, Mitsubishi has not forgotten research and manufacture of commercial vehicles, typically buses or trucks Canter Rosa. 
By the late 1960s, of research activities and car manufacturing has reached a peak and this is the reason for the leaders of Mitsubishi Heavy Industries could not hesitate to split the distribution into a independent company. In 1970, Mitsubishi Motors Corporation (MMC) was formed. 
One of the MMC that is the focus of further development facilities in Japan, conducting operations from research and development, production and distribution to sales service. However, in the land of Kangaroo MMC has confirmed the superiority and reliability of its products as the Galant 16GLS race win at the Southern Cross Rally. Then Lancer 1600GSR consecutive victory at the Southern Cross Rally and East Africa Safari Rally (1974 and 1976).

Lancer 1600GSR

End of the 70 are two prizes for the Colt 1400 GLX - "Car of the Year" (magazine Japan's Motor Fan magazine poll) and the L200 - "Truck of the Year" (by magazines Pickup, Van & 4WD magazinetrao donation). No doubt, the MMC products are trusted and popular throughout the world is only a matter of time. Through funding vehicles for events such as Olympics 1984 World Universiade Games in Sarajevo and in Zagreb in 1987, Mitsubishi has been promoting their products to millions of viewers worldwide.

Hegemony ... to race Dakar

In 1985, with victory in Dakar - one of the most intense race in the world, Pajero quickly became the most popular car in the world. A year later, the magazine "What car?" Has room Pajero is "The 4 x 4 of the year." In 1989, MMC has developed a network breaking manufacturing plant and assembled cars in many countries around the world, including the Diamond Star Motors factory Corporation - a joint venture between MMC and Chrysler.

Hirokazu Nakamura became president in 1989 and MMC operating company in a completely new strategy. Pajero cars became popular everywhere, even in the most crowded streets of Tokyo. At this time, although sales of the SUVs and trucks do not stop growing in the United States, but the Japanese car manufacturer is extremely concerned and that the magic is there forever only a distant dream for the domestic market. Contrary to this trend, Nakamura has invested a large SUV in the development. The Japanese car manufacturer laughed Nakamura, said that he had hit a gamble. But this gamble Nakamura was the winner. A series of 4WD vehicles like Pajero, Delica Space Gear ... has aroused a wave of SUV in Japan in the mid 90s.

In 1991, Chrysler sold its stake gradually in Mitsubishi, retaining only about 3%.Since then, Mitsubishi to become a car manufacturer relatively independent transaction between Mitsubishi and Chrysler only in terms of paperwork. By 1993, the entire remaining stake of Chrysler Mitsubishi sold the open market, but Chrysler still provide some engine and suspension systems for the Mitsubishi United States. On the contrary, promotion Mitsubishi joined Chrysler products.

The financial crisis in Asia took place in 1997 when almost knocked MMC Group's sales declined continuously in most markets. It took years new MMC restore its position on the market. This is expected in 2007, MMC will reach sales of more than 1.5 million units worldwide. In Vietnam, Mitsubishi is known as the Pajero SUV, Grandis Jolie or luxury van.